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live streaming industry booming in china

cgtn| updated: may 17, 2023

editor's note: in our bizfocus series, cgtn anchors and reporters explore the most vibrant business sectors in china. through in-depth interviews with industry experts and on-the-ground coverage, we bring you the latest developments and trends in various business sectors.

hangzhou, a city in zhejiang province, is known as china's live streaming capital. with more than 5,000 registered live streaming companies and almost 50,000 people employed as streamers, the city has become a leader in this industry. cgtn's olivia he investigates how e-commerce and live streaming are affecting chinese exports, and showcases exporters who have adopted a new method of promoting their products by setting up live streaming rooms within their factories.

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